Brochures are a great marketing tool for your business, especially if you’re looking to communicate a whole new set of information that your customers would be interested in. While brochures are commonly used to advertise a business, service or product, they can also be used as training manuals, which the reader can keep with him for future use. Since brochures are portable and easy to store in your bag or back pocket, readers are more likely to hold onto it, increasing the chances of it being and retained as opposed to being discarded easily. What the key to printing brochures that pack a punch?
When designing print brochures, there are a couple of things you must keep in mind in order to ensure the final product is well finished and of top quality. Perhaps the most important thing to bear in mind here is to allow for adequate print bleed. Since brochures are printed together in sheets before being sliced in single units, a slight blade fluctuation can come in the way of solid ink coverage from one end to the other. Consider designing your brochure with an extra 2mm coverage beyond each end to ensure your final product isn’t affected by a misplaced blade.
Another aspect of brochure printing is the kind of paper that is used in it. More often than not, businesses may want to use average quality paper in order to save money. However, a well-designed brochure may have less of an impact if printed on paper that isn’t of good quality, while also impacting the overall impression you make on a reader. While choosing between a glossy or matte finish is entirely up to your personal preference, ensure the paper you use is the best representation of your business as a whole.
Similarly, use high resolution images and artworks in your print brochures to create a professional looking final product. Low resolution images appear blurry or pixilated in brochures, which would reflect poorly on your brand. Often, images that you see on your computer appear to be of good quality, but your computer screen typically has a lower resolution than what would appear on professional print brochures, hence you need to ensure the images you use are appropriate for its intended purpose.
The design you use for the print brochures must be attractive and engaging, but they must also help cluster the information that you’re trying to communicate. Looking at designs competitors in your space are using is a good starting point, since it gives you an idea of what the popular designs in this space are. And edit your information to include only the most important and necessary bits. Too many pages can be hard to get through, hence it always advisable to present your information as succinctly as you can.
Looking at printing brochures that will give a boost to your business? Contact us today to discuss your brochure printing needs.
